Friday, August 5, 2011

"Green" and the world of apparel

The word “green” what does it mean to you? What do you think of when you hear someone use that word?

I used to think of it as my favorite color, or what happens after a lot of rainfall. Maybe even that adorable pair of wedges in my closet. Now a days
the word green has a lot of meaning to me, and a much different meaning at that.
Since the time of the baby boomers, the generations that follow will have to fight to regain what has been lost and change some bad habits. We have been left to pick up the pieces and I believe it is our generation’s responsibility to be mindful as consumers and users of our earth’s resources. But we are well on our way, and “going green” is the future.

The term “going green” isn’t THAT a broad statement. One could really get carried away with this. And I believe it is mere impossible to go entirely 100 percent green. Unless of course you live off your own land, drink well water, ride your bike everywhere and create your own energy and heat source from a wood burning stove. I’m not judging. And there are still some who live this way. But for the rest of us fast paced, ever busy consumers, I believe that all we can do is our best to be aware of our environment and lifestyles.

For those of us who want to be greener minded, we may recycle; drive less or trade in that SUV for a hybrid; grow or buy organic produce and food; purchase products that are better for our environment; Maybe it’s as simple as turning off lights and using less water . Maybe we even go to such lengths as to start purchasing green apparel? Whatever the case may be, going green is taking over and it’s a trend like so many, I would like to see stick around.

When I think of the word green as it relates to clothing and apparel I think of earth or eco-friendly, recycled products, organic and sustainable. The goal I believe is to try to be mindful as consumers as to what products we are buying, and yes, even apparel. Regardless of the green products on the market, green apparel and linens are still hard to come by, and slightly more expensive when you DO find them, for the obvious supply and demand reasons.

So, my greener minded friends. If I were to ask you if it worth your hard earned dollar to purchase a quality green product vs. a comparable non green product…Would you? Think of those favorite PJ’s or boxers of yours. Maybe those “you just can’t seem to find them anywhere" linens you LOVED. Would you spend a little more for organic cotton? Perhaps you are a medical or dental professional and you can’t seem to find those scrubs you love in a more eco-friendly blend. Maybe it’s that hot little number, brand new 100 percent polyester dress. Would you feel better knowing every percent of that dress was made from 100 percent recycled PET bottles? Would you spend a little more to have that warm fuzzy feeling inside telling you, you ROCK for taking one for the team? Just some food for thought...

“If we want to move towards a low-polluting, sustainable society, we need to get consumers to think about their purchases.” (David Suzuki)